Monday, December 3, 2007

Dark Chocolate

Today's sin ad is brought to you by Dove Chocolate:

I have observed that such ads are frequently for chocolate. What can this mean?


dave said...

Weight is about the biggest moral problem that many women can imagine in their own lives. To control one's weight and become skinny is a great virtue, but to overeat on sweets is sinful--though pardonably so (the wrapper is a joke, after all). Looking at women's magazines in the checkout line is instructive. They always have weight-loss tips and chocolate cake recipes on the same cover. I take it that the readers of these magazines look at the chocolate cake recipes almost as if they were pornography, and then fantasy about themselves as virtuous when they read the weight-loss testimonials.

John R.P. Russell said...


Excellent analysis!

Sin ads are often jokes. "The Seven Deadly Zins" ad I posted earlier certainly was.

I think our tendency to joke about sin testifies to our failure to see things as they are.

The wicked priest in The Passion According to Andrei said, "God sent priests; the devil sent jesters."

I don't believe that, but I do believe that "a fool [such as me] lifts up his voice with laughter, but a wise man doth scarce smile a little" (Ecclesiastes 7:6).

Anonymous said...

John, I think there's a tendency to see sin as "pleasure" and "fun", and virtue as boring.

It's really the other way around... in reality, sin only ultimately ever causes suffering. If sins didn't hurt us, they wouldn't be sins.

Anonymous said...

"For god so loved the world, that He gave His only begotten Son, that whoever believes in Him will not perish, but have eternal life." John 3:16

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